Our Head of Sales and Marketing, Jack, shares his thoughts on our recent trip to MIPIM 2018…
The Locale team took some time out to visit MIPIM 2018 in Cannes last month. 24,000 visitors and 3,100 exhibitors made for a very busy 4 days.
The main focus of this year’s MIPIM was on the increase in global urbanisation. People continue to gravitate towards the cities, no matter at what stage in life, and there was much discussion on what impact this will have on new cities and buildings, and our existing city property stock. The next stage, and where our focus lies, is then educating the property market to be prepared for this shift.
Better performing properties with improved monitoring meant that data and its analysis was another trend and an absolute key consideration for property managers and owners. Coming from the data world, I was fascinated to see how much similarity there is in this new industry for me, compared to the more established world of IT. Data brings actionable insight which, when well presented, will help the property market adapt to these new challenges and trends.
Not only is MIPIM a magnificent place to learn, it also brings the opportunity to meet new and old friends in a beautiful location and discuss business and of course pleasure! We had so many successful meetings and will definitely be back at MIPIM 2019.
Looking forward to seeing you next year!