Advertising is ancient; introduce bespoke content streaming

Luka Bartlett, Consultant at Locale, explores the need to shift from generic advertising to bespoke content streaming.

Walk into a building and what’s the first thing you tend to see? More often than not, you’ll see a screen and generally tends to have the news, the weather, transport information or some generic advertising that’s easily forgettable.

At Locale, we have done some digging and by our calculations, we reckon that circa 70% of current digital streaming content comprises of generic advertising. That’s a whopping 28 hours per week of vital time wasted.

Now some of you might think that it’s helpful – and I agree that to some extent, it’s useful but imagine what you could do with 28 hours per week? It’s an opportunity wasted when you could use it to directly communicate with your occupiers.

At Locale, we believe in being purposeful and impactful with everything we do. It’s why our bespoke content streaming solution does exactly what it says on the tin. It’s an occupier-centric bespoke content streaming strategy that:

• Enhances occupier engagement and satisfaction
• Improves workplace productivity by enhancing the workplace experience
• Ensures your occupiers are fully informed and no communication touch point is missed
• Elevates your branding, improve your brand perception and avoid advertising distraction
• Creates an engaged, informed and connected community

Creating rich content

Our team of designers collaborate with you and create a strategy tailored to your building and the needs of your occupiers. We work swiftly and in a timely manner to maintain the content streaming day to day. Content could be anything from:

• Vital building information
• Promoting new and existing facilities
• Seasonal events and initiatives
• Interact and ask for feedback
• Building and community-wide information and initiatives
• Celebrating specific occupiers

So, what are you waiting for? Book a consultation today.