One America Square enlivens vast space with bespoke content streaming
Managing Agent: CBRE
Site: One America Square
Portfolio Type: Commercial
Square Footage: 230,000 sq ft
1 The Challenge
One America Square is a 14-storey city office building that boasts 230,000 sq ft. Across its vast amount of space, it needed a way to renew its confidence in the way it could communicate with its occupiers. Direct occupier communication needed to be timely, relevant and eye-catching.
2 The Solution
We worked with the One America Square team to introduce bespoke content streaming so it could showcase building news, national and hyperlocal offers and promotions via its on-site elevator screen, a place with a high level of foot traffic.
3 The Success
One America Square has decided year-after-year to continue working with Locale to enhance and improve its occupier engagement.
With tailored occupier-facing content created by our in-house design team, this has helped enliven the space and complement the sense of community.
Jerry Lee Lewington, One America Square’s Building Manager, commented:
“I found Locale to be extremely flexible to the unique requirements of my building and there was no doubt in continuing this service. The close collaboration with the team led to a completely bespoke solution that steered around our spatial restrictions and maximised our existing features, enabling us to deliver a fantastic customer experience.
“Responses to the content from the occupiers at One America Square has been overwhelmingly positive.”