Offers & Promotions: The power of driving community spirit

Rob Maxwell, Director of Strategy & Growth at Locale, explores the power of offers and promotions in driving community spirit

Walk past a shop window or scroll down an online store page, the likelihood of you stopping is greater when you see some of kind of discount. As human beings we love the concept of getting a better deal. Science has even shown that the part of our brain that registers pain reacts more positively and releases a certain chemical when we purchase something that is affordable or unexpectedly cheaper. Consumers have also been conditioned into expecting seasonal offers and discounts while online shoppers look to specific shopping days such as “Black Monday” to steal a bargain.

While for some bargain hunting forms a pastime, for many households it is a necessity. Last year in the UK, the Office for National Statistics revealed living costs for the bottom 10 per cent of households had increased by 2.7 per cent over the previous 12 years, compared to 2.3 per cent for the richest tenth.

It’s also why Locale’s Offers & Promotion service is so popular. Our H1 2022 PropTech Perspectives Report, confirmed that usage has soared by 81% year on year in the first half of the year. Most notably, this feature is not seasonal or hooked to a specific day – we are sourcing these on a monthly basis for our customers. There’s no denying it that we are living through some uncertain economic times and with the cost of living impacting a wide range of people, occupiers and residents of buildings are counting their pennies more than ever. This has a deep impact on our spaces and the fabric of a community.

Whilst commercial buildings can struggle to attract occupiers to physically come and use spaces, residential spaces can lose appeal and risk feeling lifeless. The Offers & Promotions service, which is directly available on the Locale portal and app as well as via our Look proposition, connects your team with local and national independent suppliers to give your occupiers amazing deals and discounts. Capitalise on a calendar of deals and discounts from a one-time free coffee to cut-price lunchtime offers, this could be a gamechanger.

Human psyche continues to evolve but our love for a bargain or discount remains firmly rooted in society. There’s never been a more crucial time to bridge the gap between your building and the surrounding community and whilst our Offers & Promotion feature could be great for our pockets, it’s a crucial component in customer engagement strategies and driving community spirit.

Roll out Offers & Promotions in your building today. Arrange a consultation with me: https://www.locale.co.uk/book-meeting